Good banner design makes the difference between a successful banner campaign vs one that produces zero results. There is a tendency to put as much information on your banner as you can possibly fit because after all, you are paying for the banner and you want to get the most for your money. In reality, the opposite is true.
The more concise and easy to read, the more effective your banner will be in promoting your event or business. The Brookdale banner example includes three important elements presented in a very easy to read font and color combination.